Présentation

Objectives

Approach

Guidelines

Assignments

Student work

Bibliography

BOOKS

Victoroff.D (1978) - La publicité et l'image: l'image de la publicité Denoël/Gonthier.

Penninou G. (1975) - Langage et image en publicité La publicité de A à Z Retz, Paris.

Bourron .Y (1981) - L'audiovisuel, mode d'emploi Editions d'organisation.

Itten J. (1985) - L'art de la couleur.

ON LINE

The adbusters site is run by The Media Foundation.Their mission is ' to transform our commercial media culture and direct it towards ecological and social awareness.'and to 'create a new media culture that does not have commercialism as its heart and soul.' Have a look at their collection diverted ads.

The Advertising Departement of the University of Texas The Advertising World is worth seeing.

[Projet T3] [Realisations] [Accueil IUFM]

Dernière modification le 14 décembre 1998